Social Media Marketing

  • Start

    2018-07-29

  • price

    400 eur

  • Credit

    3 ECTS

  • time

    2 weeks

  • Language

    English

Field of study Business Administration, Business and Entrepreneurship, Communication, Creative Industries Management, Economic, Human Resource Management, Management, Marketing, Media and Journalism and similar.
Application deadline          June 1st
Dates July 30th – August 12th
Contact person Mindaugas Šerpytis mindaugas.serpytis@vdu.lt
Maximum number of students 20
Course Leader This course is led by tutors from the Vytautas Magnus University Faculty of Economics and Management and professionals from Talent Garden Kaunas Co-working and Kaunas city business and tourism agency Kaunas IN.
Target Audience Bachelor level, Master level
Entry requirements Any student having interest in creative thinking application on real life social media marketing.
Short description Today social media networks are becoming one of the main communication channels for most businesses. Thus it is important to learn and understand what is social media marketing and how you can use marketing principles in this medium to form a strategy, reach your target audience and communicate your message.
Aim Creating and managing the social media presence of a business.
Learning outcomes After completing this course, you will:

  1. Be able to form your social media audience;
  2. Use creative thinking and problem solving methods;
  3. Create a social media marketing plan;
  4. Learn how to pitch your ideas;
  5. Be able to implement your communication plan;
  6. Analyze results and create reports.
Program structure
  • Analyzing your target audience;
  • Identifying the main challenges;
  • Creative problem solving;
  • Creating content;
  • Measuring and analyzing your digital presence;
  • Pitching and prepare a presentation.
Fee EARLY BIRD: 400 EUR

FROM MAY 1st: 450 EUR

Additional information This course can be divided into three main parts:

  1. Research and identifying the main problems
  2. Content creation and creative ways to solve problems
  3. Measuring and analyzing your digital presence

All of the methods that we’ll learn during this course are applicable not only in social media but in any other digital medium as well. Also we will have special workshops to improve your presentation and teamwork skills.