Social Media Marketing

  • Start

    2018-07-29

  • price

    eur

  • Credit

    3 ECTS

  • time

    2 weeks

  • Language

Field of study Management, Marketing, Communications Business and Entrepreneurship, Communication, Media and Journalism
Duration 2 weeks
Application deadline June 1st
Dates 29 July 2018 – 11 August 2018
Credits 3 ETCS
Contact person Mindaugas Šerpytis, Aurelija Ganusauskaitė aurelija.ganusauskaite@vdu.lt
Maximum number of students 20
Target Group Bachelor level, Master level
Entry requirements Any student having interest in creative thinking application on real life social media marketing
Short description Two weeks course divided into practical lectures and group work application of knowledge. Knowledge will be applied on real market situations as students will work in hand with real life companies. Using Design Thinking method, groups will create, develop and present social media marketing solutions for CEOs of real life companies, thus creating invaluable experience in Design thinking, social media advertising, teamwork, contact-making and business negotiation practice.
Aim To provide full package of professional “know-how” in applying Design Thinking method on real business social media marketing and management.
Learning outcomes By the end of the course students will be able to:

  • Understand and apply the basics of Design thinking method.
  • Understand the practical power of social media in marketing.
  • Work in hand with real life business issues.
  • Understand how social media marketing tools and platforms are used to create, manage, and optimize social media marketing campaigns.
  • Work in a multicultural team.
Programme Structure Topics:

Design Thinking method in marketing

Social media marketing:

  • I Know! your customer: from target group formation to “getting into their shoes”.
  • II Communicate! with your customer: from creating the main tools to paid advertisement.
  • III Improve!: from local statistics to global trends.
Fee EARLY BIRD: 400 EUR

FROM MAY 1st: 450 EUR