Social Media Marketing

  • Start

    2018-07-29

  • price

    450 eur

  • Credit

    3 ECTS

  • time

    2 weeks

  • Language

    English

Field of study Business Administration, Business and Entrepreneurship, Communication, Creative Industries Management, Economic, Human Resource Management, Management, Marketing, Media and Journalism and similar.
Application deadline          If you don’t need visa, you can apply until July 20!
Dates July 30th – August 12th
Contact person Mindaugas Šerpytis mindaugas.serpytis@vdu.lt
Maximum number of students 20
Course Leader This course is led by tutors from the Vytautas Magnus University Faculty of Economics and Management and professionals from Talent Garden Kaunas Co-working.
Target Audience Bachelor level, Master level
Entry requirements Any student having interest in creative thinking application on real life social media marketing.
Short description Today social media networks are becoming one of the main communication channels for most businesses. Thus it is important to learn and understand what is social media marketing and how you can use marketing principles in this medium to form a strategy, reach your target audience and communicate your message.
Aim Creating and managing the social media presence of a business.
Learning outcomes After completing this course, you will:

  1. Be able to form your social media audience;
  2. Use creative thinking and problem solving methods;
  3. Create a social media marketing plan;
  4. Learn how to pitch your ideas;
  5. Be able to implement your communication plan;
  6. Analyze results and create reports.
Program structure
  • Analyzing your target audience;
  • Identifying the main challenges;
  • Creative problem solving;
  • Creating content;
  • Measuring and analyzing your digital presence;
  • Pitching and prepare a presentation.
Lecturers

Artūras Bulota

With more than 10 years experience in advertising as a creative director and CEO, Artūras now works in advertising and is the co-founder of the co-working space Talent Garden Kaunas. He is also a lecturer for courses and workshops for specific tools  as Adobe Photoshop and Illustrator as well as creative problem solving.

 

Bernadeta Buzaitė

Bernadeta is a project manager in an advertising agency focusing on social media and communication. She works with different brands – from Kaunas city to automotive industry. That’s why she can share key insights for what works and how to get the results no matter the industry you’re in.

Eglė Šertvyčūtė

Eglė has more than 8 years of experience in advertising – from project management to communication strategies, her work usually consists of analysing and planning.  One of her focus points is always knowing the audience for communication as it is the basis for any further steps.

Daiva Jankauskaitė

Daiva is a project and communication manager who is currently working for The National Kaunas Drama Theatre. Here she is mostly involved with developing new projects and acquiring financing as well as mapping out the whole project action plan as well as communication plan.

Emilija Pukelytė

Emilija is a freelance social media manager. She works with brands as well as agencies ranging from boutique fashion brands to large scale projects as Kaunas European capital of culture 2022. She not only manages their accounts and creates the main message, she also keeps their presence on point and generates ideas for the direction to move in.

 

 

 

Bartas Višinskis

Bartas is a small business owner. He has two barber shops in Kaunas and Vilnius for which he and his team created their  own advertising and communication plan which included filming a few fun videos. So far one of their videos has more than 10 million views and really has gone viral.

Fee 450 EUR (includes tuition, teaching material, social programme, trips, excursions, refreshments provided during the cultural evening and opening/closing ceremonies)
Additional information This course can be divided into three main parts:

  1. Research and identifying the main problems
  2. Content creation and creative ways to solve problems
  3. Measuring and analyzing your digital presence

All of the methods that we’ll learn during this course are applicable not only in social media but in any other digital medium as well. Also we will have special workshops to improve your presentation and teamwork skills.